LiveIntent Services Privacy Policies

LiveIntent (“LiveIntent,” “we,” “our,” or “us”) offers two types of services to our customers: 1) Marketing and Advertising Services, and 2) Identity Services

For information on how LiveIntent collects and uses information for our Marketing and Advertising Services (e.g., interest-based advertising services), please click here.
For information on how LiveIntent collects and uses information for our Identity Services, please click here.

LiveIntent Marketing and Advertising Services Privacy Policy

Last Updated: August 14th, 2020

LiveIntent (“LiveIntent,” “we,” “our,” or “us”) offers two types of services to our customers: Identity Services and Marketing and Advertising Services. This privacy policy (“Policy”) describes how LiveIntent collects and uses information in connection with our Marketing and Advertising Services (“Services”), which include supporting our customers’ interest-based advertising activities and efforts to monetize digital advertising inventory. Interest-based advertising is the process of serving advertisements that are tailored to your likely interests. Click here to learn more about interest-based advertising.

For individuals residing in the EU, we process information relating to individuals or devices on behalf of and pursuant to the instructions of our customers, as set forth in our agreements with them. In other jurisdictions, where permitted by law, our business partners may give us permission to use information collected through their emails, mobile applications, or websites for our own purposes, including to deliver our Identity Services. For more information about how we collect, use, and share information with our Identity Services, please click here.

This Policy does not describe how we collect and use information in relation to activities and offerings other than the Services, such as our websites, events, marketing efforts, and other programming. For information on how LiveIntent uses information collected in relation to such activities, please click here.

What information do we collect?

We are in the business of helping our business partners provide consumers with useful content in a way that respects your right to privacy. Even though the information we collect through the Services may be considered “personal data” or “personal information” under certain laws, we do not use your name, address, your place of work, your date of birth, your phone number, or other information used to identify you as a specific individual (“personally identifiable information” or “PII”) for the Services, and we do not collect this information unless you or a party acting on your behalf chooses to provide it.

In order for LiveIntent to deliver the Services, our business partners may provide information from online or offline sources to LiveIntent including the types described below. Collecting this information allows our business partners to send you interest-based advertisements and to measure the success of these advertisements. The types of non-PII personal information we may collect in order to provide our Services include:

User Identifiers and Device Information: We may collect identifiers that are used by our business partners, but LiveIntent does not see any PII connected with these identifiers. To de-identify this information, a mathematical process (commonly known as hashing) is performed to convert the information into a code. We do not knowingly retain any PII connected with the code. We may also collect information related to devices used to access our business partners’ emails and websites, such as the visitor’s device type, operating system, version, IP address, and technical identifiers such as a mobile advertising ID (Apple IDFA or Google AAID).
Demographic and Profile Information: We may be provided demographic and other profile information such as annual income, buying preferences, age range, and gender.
Network Activity Information: We may collect information related to your use of email sent by one of our business partners, such as whether the email has been opened, or a link has been clicked in the email. We also collect information about activity on our business partners’ websites, such as the time users spend on their website, from which other websites users came, and what other websites users visit.
Commercial information: We may collect information about commercial activities, such as whether you purchased a product or service after viewing a related advertisement.
Geolocation Information: We may collect and process information about your general location. The information we collect may tell us which zip code you are in, but it does not tell us your precise location.
Inferences: We may use the information we collect to generate certain inferences, such as associations between identifiers.

Information collected from our business partners also continues to be governed by any applicable privacy policies of our business partners. We encourage you to review the privacy policies of each website you visit and mobile applications you use.

To collect the information described above, we and our service providers may use cookies, which are small text files that online services often store on computer hard drives or mobile devices of visitors to their sites. A cookie contains a unique number, which is used to recognize your device when a user of your computer or mobile device returns to a website that it has visited previously. Websites and other digital content also may contain small, transparent images, files, or lines of code that collect information about how you interact with the pages, emails, advertisements, and apps. For example, these technologies may collect information about the web pages you visit, the content you view, when and for how long you interact with certain features, and whether you respond to advertisements.

We may use these technologies to identify your computer or device (which can help us or our service providers recognize you when you return), store information about your preferences (e.g., preferred language), log your interactions (e.g., the types of messages you prefer to receive), and present you with more relevant interest-based advertisements. We retain this information in a form that can identify your computer or device for up to 180 days.

The information above is collected from a variety of sources, including:

Customers of our Identity Services, with their permission. You can read more about our Identity Services here.
Customers of the Services, with their permission.
Advertisers.
Publishers.
Advertising technology companies and intermediaries.
Data aggregators that provide information, including identifiers and inferences, about individuals.

How is the information used?

Our business partners may use the information we collect to:

deliver personalized messages that match your interests, including interest-based advertisements.
prepare for traffic load demands and to efficiently distribute email publications.
customize user experiences when they use our advertising partners’ services.
generate and analyze statistics about the performance of advertising campaigns, and to improve performance over time.
when necessary (a) to protect the integrity of the Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use related to the Service, or violations of law.

Where a business partner has allowed us to use the information for our own purposes, we also use it to:

provide the Services, such as to facilitate the delivery of and reporting on personalized messages and advertising.
deliver and improve the Services and the Identity Services. You can read more about our Identity Services here.
troubleshoot and secure the Services and our systems
enhance existing offerings, such as identifying browsers and devices accessing various digital platforms and develop new ones.

We may combine, de-identify, or aggregate any of the information we collect through our Services for any of these purposes

With whom do we share information we collect?

We may share the categories of information above in connection with the provision of our Services with customers of the Services for their own purposes and subject to their privacy policies. To provide the Services, we may also share such information with persons involved in the advertising ecosystem, including advertisers, publishers, data aggregators, measurement and attribution partners, advertising technology partners and enrichment providers.

We may also share the categories of information above with our service providers (who process information on our behalf) and with our advisors, as well as with third parties involved in the negotiation or completion of a merger, acquisition, or sale of all or a portion of our business.

We will disclose information to recipients entitled by law to access such information, including law enforcement and regulatory agencies and other entities pursuant to a valid court order.

Where a business partner has allowed us to use the information for our own purposes, we may also share information with customers of our Identity Services and with our affiliates. We may share de-identified or aggregate data that does not identify a specific individual with any person for any purpose.

California residents should consult the “California Disclosures” section below for more information about disclosures of personal information.

What choices do you have about information collected on our Website?

If you do not want us to collect, use, or transfer to non-affiliated third parties information from your devices about your website or application usage for the purposes of interest-based advertising or certain other purposes, you may opt out using the Digital Advertising Alliance’s opt-out mechanism. Please note that this tool is cookie-based and browser-specific, so you should opt out on each browser and device for which you would like your preferences to apply. If you delete your cookies, you may have deleted your opt-out status and may need to opt out again. If you choose to opt out, you will still receive online advertisements, but these advertisements may be less relevant to your interests.

You may also live in a country or state that grants you certain rights with respect to your information. These rights may include, for example, the rights to:

learn about how we process personal information, including learning about the categories and specific pieces of personal information collected, the purposes for which the personal information is collected and shared, and the categories of parties that may receive personal information.
request that we delete your personal information, subject to exceptions established under applicable laws.
opt out of certain disclosures to third parties.
withdraw consent that you have provided.
not be denied goods or services for exercising your rights, though we may still provide a different level of service as permitted by law.

You may contact us at privacy@liveintent.com with regards to exercising your rights under applicable law. We may forward your request to the appropriate business partner if we process your information solely on their behalf. Otherwise, we will respond to your request in accordance with applicable law.

California residents should consult the “California Disclosures” section below for more information about their rights.

Security

We strive to maintain reasonable administrative, technical, and physical safeguards designed to safeguard the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.

Modifications to this policy

We may update this Policy from time to time by posting an updated Policy on this page. We will notify you about material changes by updating the “Last Updated” date at the top of this Policy or by providing any other notice or mechanism as may be appropriate.

Contact us

If you have any questions about this Policy or our use of your information, please contact us at privacy@liveintent.com. We welcome your questions and feedback.

California Disclosures

The following applies to only the information that we have permission from our business partners to process on our own behalf.

California law requires that businesses describe certain transfers of information that involve the exchange of money or other consideration. California defines such transfers as “sales,” even if money never trades hands. In providing the Services and with appropriate permission, we may disclose personal information for our business purposes and in a manner that California may consider to be “sales.” The following table describes the information we shared and the categories of third parties with which we shared that information.

Category of Personal Information	Categories of Third Parties to which we may Disclose that Personal Information	Categories of Third Parties to which we may have “Sold” that Personal Information
User Identifiers and Device Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers AdTech partners and platforms Professional advisors, including accountants, lawyers, consultants Government entities and others subject to court orders, subpoenas or other lawful requests	Customers of our Identity Services Advertisers Publishers Measurement and attribution partners AdTech partners and platforms
Demographic and Profile Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Professional advisors, including accountants, lawyers, consultants Government entities and others subject to court orders, subpoenas or other lawful requests	None
Network Activity Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Government entities and others subject to court orders, subpoenas or other lawful requests	Customers of our Identity Services Advertisers Publishers Measurement and attribution partners AdTech partners and platforms
Commercial Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Professional advisors, including accountants, lawyers, consultants Government entities and others subject to court orders, subpoenas or other lawful requests	Advertisers Measurement and attribution partners
Geolocation Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Professional advisors, including accountants, lawyers, consultants Government entities and others subject to court orders, subpoenas or other lawful requests	Publishers Advertisers Measurement and attribution partners AdTech partners and platforms
Inferences	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Professional advisors, including accountants, lawyers, consultants Government entities and others subject to court orders, subpoenas or other lawful requests	Customers of our Identity Services Advertisers Publishers Measurement and attribution partners

California residents may exercise their rights to learn about our processing of personal information (including learning about the specific pieces of information we collect) or request deletion of personal information by visiting this web form or by emailing us at ccpacompliance@liveintent.com, or by calling us at 855-655-0542. We will not deny you services for exercising your rights, though we may not be able to provide you the same level of personalization of messages and advertisements that match your interests.

We may verify California residents’ identities before fulfilling requests to learn about our processing of personal information (including learning about the specific pieces of information we collect) and requests regarding the deletion of personal information by matching information provided by the California resident to the personal information that we already have for that individual. Consumers will need to provide their email addresses and may also be sent a unique token by LiveIntent to support identity verification when applicable.

California residents also have the right to opt-out of the “sale” (as described above) of their personal information. You can exercise that right by emailing us at ccpacompliance@liveintent.com or clicking here: Do Not Sell My Personal Information. We may transfer your information even if you opt out of sales if such transfers do not constitute “sales” under California law.

We will ask requestors seeking to opt-out of “sales” to provide their email addresses and may seek additional information to confirm their California residency. The email address helps us locate relevant records in our databases. When submitting these requests via our online privacy portal, we then send a unique token to the email address to prevent fraudulent opt-out requests from being submitted.

Authorized agents of California residents may submit requests by emailing us at ccpacompliance@liveintent.com. Authorized agents will need to provide documentation proving that they are authorized to exercise rights on behalf of the consumer whose personal information is subject to the request. We may notify the consumer and require the consumer to independently verify their identity before fulfilling the authorized agent’s request.

European Economic Area, UK, and Switzerland Disclosures

For individuals residing in the European Economic Area, the United Kingdom, and Switzerland, we process information relating to individuals or devices on behalf of and pursuant to the instructions of our customers in the capacity of a “processor,” as set forth in our agreements with our customers.

Thank you, LiveIntent.

LiveIntent Identity Services Privacy Policy

Last Updated: August 14th, 2020

LiveIntent (“LiveIntent,” “we,” “our,” or “us”) offers two types of services to our customers: Identity Services, Marketing and Advertising Services. This privacy policy (“Policy”) describes how LiveIntent collects and uses information for our Identity Services. For the remainder of this Policy, we refer to these services as “Services.”

For information on how LiveIntent collects and uses information for our Marketing and Advertising Services (e.g., interest-based advertising services), please click here.

The Services allow our customers in the United States and Canada to engage with you across devices as you browse the internet, use mobile applications, or otherwise interact with our customers. The Services may use information obtained from our Marketing and Advertising Services when we have permission from our business partners on whose behalf we collect the information.

What information do we collect?

We collect information that does not directly reveal your specific identity and is thus not personally identifiable information (“PII”). For example, we do not receive your name, birthday, or postal address. Although the information we collect does not directly identify you, the information may be considered “personal data” or “personal information” under certain laws. We may collect such non-PII personal information to provide our Services, including the following types of information:

User Identifiers and Device Information: We may collect altered identifiers, such as hashed email addresses. A hash is a mathematical process that converts information into a code. We may also collect information about devices used to access our partners’ emails and websites, such as the visitor’s device type, operating system, version, IP address, and technical identifiers such as mobile advertising ID (Apple IDFA or Google AAID). We do not retain PII connected with identifiers.
Demographic and Profile Information: We may collect and/or receive limited demographic information, such as a user’s age range or gender.
Network Activity Information: We may collect information related to your use of emails sent by one of our advertising partners, such as whether you opened the email or clicked a link. We may also collect information about activity on our partners’ websites and applications, such as the time users spend on the website or application, the website or application from which other users came, and what other websites or applications users visit.
Geolocation Information: We may collect and process information about your general location, such as which ZIP code you are in. We do not collect your precise location.
Inferences: We may use the information we collect to generate certain inferences, such as associations between unique identifiers.

To collect the information described above, we, our business partners, or our service providers may collect the information above by using cookies. Cookies are small text files stored on computers or mobile devices of website visitors. A cookie contains a unique number that is used to recognize your device when it returns to a website that it has visited previously. We or our business partners may also place small, transparent images, files, or lines of code on websites and other digital content that collect information about how you interact with the pages, emails, advertisements, and apps. For example, these technologies may collect information about the web pages you visit, the content you view, when and for how long you interact with certain features, and whether you respond to advertisements.

The information above is collected from a variety of sources, including:

Customers of our Marketing and Advertising Services, with their permission. You can read more about our Marketing and Advertising Services here.
Customers of the Services, with their permission.
Data aggregators that provide information, including identifiers, about individuals that may use or interact with the Services.

How is the information used?

We use information that we collect to enable customers of the Services to engage with you across devices as you browse the internet, use mobile applications, or otherwise interact with the customer. We may also use the information for certain business purposes, including but not limited to improving the Services, troubleshooting and securing the Services or our systems, and developing new offerings.

Our customers may use the information for a variety of lawful purposes, including but not limited to the following:

delivering personalized messages that match your interests, including interest-based advertisements.
customizing user experiences when using advertising partners’ services.
generating and analyzing statistics about the performance of advertising campaigns, and improving performance over time.
when necessary (a) to protect the integrity of the Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use related to the Service, or violations of law.

We may combine, de-identify, or aggregate any of the information we collect through our Services for any of these purposes.

With whom do we share information we collect?

We may share the categories of information above with customers of the Services for our customers’ own purposes and subject to their own privacy policies.

We may also share such information with customers of the Marketing and Advertising Services, with our affiliates, with our service providers (who process information on our behalf), and with our advisors, as well as with third parties involved in the negotiation or completion of a merger, acquisition, or sale of all or a portion of our business.

We will disclose information to recipients entitled by law to access such information, including law enforcement and regulatory agencies and other entities pursuant to a valid court order.

We may share de-identified or aggregate data that does not identify a specific individual with any person for any purpose.

California residents should consult the "California Disclosures” section below for more information about disclosures of personal information.

What choices do you have about information collected through the Services?

If you do not want us to collect, use, or transfer to non-affiliated third parties information from your devices about your website or application usage for the purposes of interest-based advertising or certain other purposes, you may opt out using the Digital Advertising Alliance’s opt-out mechanism. Please note that this tool is cookie-based and device-specific, so you should opt out on each browser and device for which you would like your preferences to apply. If you delete your cookies, you may have deleted your opt-out status and may need to opt out again. If you choose to opt out, you will still receive online advertisements, but these advertisements may be less relevant to your interests.

Depending upon where you live, you may have certain rights with respect to your information. These rights may include, for example, the rights to:

learn about how we process personal information, including learning about the categories and specific pieces of personal information collected, the purposes for which the personal information is collected and shared, and the categories of parties that may receive personal information.
request that we delete your personal information, subject to exceptions established under applicable laws.
opt out of certain disclosures to third parties.
withdraw consent that you have provided.
not be denied goods or services for exercising your rights, though we may still provide a different level of service as permitted by law.

Contact us at privacy@liveintent.com to exercise your rights.We will respond to your request in accordance with applicable law.

California residents should consult the “California Disclosures” section below for more information about their rights.

Security

Modifications to this policy

Contact us

If you have any questions about this Policy or our use of your information, please contact us at privacy@liveintent.com. We welcome your questions and feedback.

California Disclosures

California law requires that businesses such as LiveIntent describe certain transfers of information that involve the exchange of money or other valuable consideration. California defines such transfers as “sales,” even if money never trades hands. With respect to the Services, we may disclose personal information for our business purposes and in a manner that California may consider to be “sales”. The following table describes the information we may share and the categories of third parties with which we may share the information:

Category of Personal Information	Categories of Third Parties to which we may Disclose that Personal Information	Categories of Third Parties to which we may have “Sold” that Personal Information
User Identifiers and Device Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers AdTech partners and platforms Professional advisors, including accountants, lawyers, consultants Government entities and others subject to court orders, subpoenas or other lawful requests	Advertisers Publishers Measurement and attribution partners AdTech partners and platforms
Demographic and Profile Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Professional advisors, including accountants, lawyers, consultants Government entities and others subject to court orders, subpoenas or other lawful requests	None
Network Activity Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Government entities and others subject to court orders, subpoenas or other lawful requests	Advertisers Publishers Measurement and attribution partners AdTech partners and platforms
Geolocation Information	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Government entities and others subject to court orders, subpoenas or other lawful requests	Publishers Advertisers Measurement and attribution partners AdTech partners and platforms
Inferences	Service providers (such as data storage providers, data security providers, and email providers) Data analytics providers Advertising partners and platforms Government entities and others subject to court orders, subpoenas or other lawful requests	Advertisers Publishers Measurement and attribution partners AdTech partners and platforms

California residents also have the right to opt-out of the “sale” (as described above) of their personal information. You can exercise that right by emailing us at ccpacompliance@liveintent.com or by clicking here: Do Not Sell My Personal Information. We may transfer your information even if you opt out of sales if such transfers do not constitute “sales” under California law.